DISTRIBUTORS OF
TRUSTED BRANDS
SINCE 1971
About Us
A Leading Consumer Goods Expert
Established in UAE since 1971, AL Kharji has successfully
managed, sustained and enhanced its portfolio of partnerships,
providing best of breed sales and distribution services to some of
the finest brands in the world.
Who We Are
Revolutionizing FMCG Business Market with Best-in-Class Services
AL Kharji is a full-service FMCG distribution house, managing and controlling the entire distribution value chain. With best-in-class execution, our services cover Sales & Promotion, Supply Chain, Logistics, and Distribution. Our success can be attributed to our ability to stay ahead of competition by consistently investing in people, technology and processes.
Our Services
From Decision to Grand Opening, We've Got You Covered
Our Mission
Our goal is to add value through increased demand, assuring product availability, effective logistics, and committed customer service.
Using the best supply chain solutions and cutting-edge technology, we strive to improve the daily lives of millions of families in the region by assuring access and availability to global, regional, and local brands.
We use a variety of sales methods, including direct sales, telemarketing, and online selling, to connect with our customers.
We take pleasure in our employees, the principals we represent, and the special relationship we have with our clients. We are firmly anchored in the area.
Why Choose us
Our Vision
Our vision is to enrich the lives of people everywhere by providing high-quality, affordable FMCG products that meet their evolving needs. We are committed to delivering innovative, sustainable solutions that make everyday tasks easier and more enjoyable, while also minimizing our environmental impact.
We believe that by staying attuned to the changing needs of our customers, continuously improving our products and processes, and acting with integrity and social responsibility, we can create a better future for all. We are dedicated to being a trusted and reliable partner to our customers and earning their loyalty and satisfaction every day.
Group Organization
The success of this approach depends on ongoing communication between the Holding and the various Companies in the UAE and overseas, despite the fact that decentralization is the guiding principle underlying our Group’s organizational structure. The five operational pillars of the Group—sales, marketing, human resources, information technology, and finance—help the holding company create strategic guidelines that are implemented on the ground.
Sales
As the Custodian of Route To Market plans and executions, the Sales Capability Department (1) offers value to the Group’s commercial activities. (2) utilizing specialized, trackable tools to improve coverage and distribution strategies. (3) keeping an eye on shop displays and brand availability by working with the sales teams. (4) Monitoring benchmark service levels and client satisfaction. (5) enhancing the knowledge capacities of sales staff.
Marketing
The Group receives strategic marketing leadership and guidance from the Marketing Department. It guarantees that best practices are recorded and put into practice and identifies ways to boost marketing productivity. On the basis of reliable data and analysis, it also organizes and directs incisive and added value business growth support.
Human Resources
At the Group level, job openings and offers are centralized by the Human Resources Department. It promotes regional mobility (within the regions where Al Kharji works) as well as cross-business mobility (inside and between the various firms of the Group) to advance employees’ careers. Additionally, HR offers opportunities for career advancement through on-the-job training, sales courses and a variety of groundwork.
Information Technology
The IT department: (1) offers the ability to run application development operations. (2) maintains and protects the electronic data of the Group. (3) offers all Al Kharji firms in the UAE and KSA immediate operating help in software usage and data administration.
Finance
(1) The Financial Department assists General Management in developing the strategy for the Group by offering business insight and financial analysis. (2) makes sure businesses have access to the competitive finance they need for expansion and development. (3) establishes uniform criteria for financial planning and reporting, allowing for performance monitoring (4) puts in place structures and processes for control.
Company Values
Redefine Your Future Business Performance
We work towards achieving our objectives through honesty, transparency and honoring our commitments to both customers and partners.
To provide our customers with high quality products and services with true value for their money.
To earn our customers loyalty by maintaining high levels of service and productivity.
To nurture a winning network of partners and building mutual loyalty.
To always support and develop our greatest asset, Our Employees.
To innovate and win with operational excellence by creating competitive gaps across the value chain.
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